| Search Engine Marketing and Optimization |
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Keyword phrase research and search description design |
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Title, meta keyword, and meta description optimization
tailored to site content |
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Content recommendations and optimization to increase
relevancy in search engines for target keyword phrases |
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HTML code optimization and consultation |
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Manual site submission to spidering search engines |
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Directory submissions and positioning in Yahoo, Looksmart,
MSN, DMOZ, AOL, About.com and more! |
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Paid search listings in Inktomi and Altavista and set-up
of RealName Keywords Purchase and implementation of GoTo
keyword bidding accounts |
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Inbound link development from related sites and business
directories to boost link popularity |
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Ongoing maintenance, tracking, and recommendations of
new tactics as they emerge |
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Marketing & Promotions Strategy
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Comprehensive marketing plans - help make your marketing
a success from the beginning by creating a blue-print
that details actionable plans and goals. |
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Site concept development - developing a marketing focused
site from the beginning will create a successful site
and help save money in the future. |
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Target market research - find out where your customers
are and how to reach them. |
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Promotional concepts - find out how to differentiate
yourself from the competition and promote your product
and services. |
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Promotional campaign management - from the initial
concept to the implementation. |
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Portland Web Hosting can manage your campaigns.
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| Media Buying |
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Marketing and ad buy budget development - complete ad
purchasing plans with costing, traffic estimations, revenue
goals and ROI tracking. |
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Execution of banner, email buys - let Portland Web Hosting Internet
Technologies handle your online advertising buys and receive
professional ad buying services for no extra cost on your
ad buying campaigns. |
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Campaign concepts including creative and copy - increase
traffic and campaign effectiveness through a
combination of unique ideas and proven techniques. |
| Reporting and Tracking |
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Full tracking and reporting of Web site traffic using
WebTrends. |
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Aggregated summary reports interpreting site data and
identifying trends. |
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Offline marketing campaign tracking and reporting Monthly,
quarterly, and yearly site activity summary reports
in plain English. |
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Clickstream analysis and tracking of changes to the
site in relation to purchases and site activity. |
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Recommendations to increase conversion rates and meet
site objectives. |
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Database mining and member profiling. |
| Other Internet Marketing |
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Affiliate program management and promotion |
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Newsletter creation |
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Form design for optimal sales lead acquisition |
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Internet marketing audits to determine the effectiveness
of your existing online presence and recommendations for
future programs. |
